Direct Marketing is increasingly vital to every business - it is fast becoming the lifeblood. Yet all too often the results disappoint despite top-notch creatives, the best data you can buy and huge investment in CRM systems. Your agencies commiserate, your consultants advise and you're left with the intractable problem of getting it better next time. The problem is, the consultants, the CRM vendors, the list owners and the analytics companies all manage to make matters worse!

Simplicity and clarity

Which is why at MI we have invested years of expertise and over £2M developing and refining our approach. This approach brings simplicity and clarity to the twin challenges of complex systems and how to identify and communicate with customers and prospects who will respond and buy. Elegant solutions At MI we know how well-nigh impossible it is to get all the skills, expertise and resources you need to make your database/CRM system do what you wanted it to do. Which is why we've honed simple, elegant and effective solutions that take what you have and use it to deliver what you need.

Quick wins

We deliver "quick wins" that, quite simply, transform how everyone views you and your data/database/CRM systems. If you're in sales or marketing - suddenly campaigns just work better, costs go down and sales go up. If you're in IT, all of a sudden Sales and Marketing are no longer on your back, they're your advocates.

On your side

We have no axe to grind - we don't have vast volumes of data we want to sell you. We don't force-fit a CRM "solution" into your business. We work closely with you to deliver a solution that fits your goals, your business goals and your budget.

Results Matter

We prefer to be measured on the results we achieve for you. Which is why we deliver on time, on-budget and on-target. So, we'll look at where you are and we'll work out how to get you to where you want to be without charging. Only if you then decide you want us to implement AND what we implement actually delivers will you pay. Which explains why our clients keep coming back and why we're working with more blue-chip companies, large and small.