New Maps show where Recession will hit UK consumers hardest

MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.

Huge cost benefits

The RPI enables marketers to avoid those people who may not be in a position to buy at one end of the scale and to focus on those who can at the other. Delivered as a 20-point scale you can now focus your budget where there are customers who are least affected by the recession by repurposing budget would otherwise go on marketing to people who simply can't buy or, more significantly at the moment, don't wish to buy because they fear the recession. 

A new picture of the UK

The two maps shown here represent the penetration of people in the top 20% of UK households who are most recession-proof and the bottom 20% who are least recession-proof. In both cases, the darker the colour, the more households there are in that postcode sector that fall into the category.

Recession-Proof Households              Recession-Prone Households

 Download the latest presentation

 Click here to download the latest presentation that shows how the RPI has predicted the march of unemployment across the UK and see where you should be focusing your marketing budget