How do you make your marketing budget meet the challenges you're faced with today? You, your team and your budgets have to work harder than ever. Every asset you have needs to be marshalled to meet the challenges. And Marketing Improvement can help. We specialise in helping companies maximise one of their most undervalued assets - data. Data about customers, data about prospects, data from your website, your sales team, you call-centre, your email engine. We bring it all together and turn it into an astonishly powerful tool that can truly transform your results.

From helping you with data and systems consultancy, through data acquisition strategies to design, build and implementation of marketing databases, MI has the expertise to deliver faster, better and more affordable solutions. You'll find we talk your language, we share your values and goals and we deliver.

Click here to download our brochure in full

 Recession-Proof Index (RPI)

 The MI Recession-Proof Index identifies consumers and businesses that will continue to do well during any potential business downturn. The companies that do well when times are challenging are those that hold their nerve, continue to invest in marketing - but invest more wisely and more carefully. The MI Recession-Proof Indices (RPIs) draw on over 30 years of experience to help you identify where to target your marketing for maximum effort. Click here to download the datasheet

Maximising the Value of Sales and Marketing Data

It is estimated that the average Sales & Marketing database in the UK costs the owner £3 per annum for every single record held. If you add in the cost of the systems to run the databases then that figure, typically, doubles. At Marketing Improvement we help our clients make the best possible use of this valuable asset. We have helped dozens of companies, large and small, optimise their databases, tune their CRM strategies and enhance their sales and marketing support systems. Companies as diverse as The Daily Telegraph, BUPA, Samsung, Cisco, nPower and many others have relied on MI's data expertise. Click here to download the datasheet.

Marketing Optimisation

Our unique and powerful targeting and segmentation tool is Flexpoint. In use by THE marketing experts - The Chartered Institute of Marketing AND by world-class companies like Cisco Systems, The Daily Telegraph and many others. FlexPoint tells you exactly WHERE to invest for maximum return in your direct marketing. FlexPoint is incredibly easy to implement, incredibly powerful and typically pays for itself in less than 60 days. Also, Try our free ROI calculator - see for yourself how much FlexPoint could do for your marketing - click here to download

Single Customer View

Put simply, a "Single Customer View" or SCV database transforms your ability to market effectively. Costs go down, results go up. And, increasingly, a SCV is a vital component in ensuring compliance with EU and UK Data Privacy Laws. MI have built some of the UK's most advanced SCV solutions for leading BtoB and BtoC enterprises. We build faster, better SCVs within tighter budgets than anyone else in Europe thanks to our three year investment in marketing data automation. To find out why our unique approach can deliver more than you imagine for less than you thought, download the data sheet.

JobCoder

There are over 100,000 unique job titles in the UK today - JobCoder automatically codes over 90,000 of them - by level and by function. With JobCoder it's instantly easy to target all Directors or everyone in marketing or any combination - from Advertising Directors to Trainee Salespeople. Easy to implement, simple to use and very inexpensive it adds huge value to any Business-to-business database. Sample JobCoder today. See whom your data really contains. Click here to download the datasheet

Data Privacy Consultancy

Today's marketer has to be creative, analytical AND have a good understanding of the law too! Data Protection and data privacy legislation now have a fundamental impact on so much of marketing activity that it is essential to understand how it affects your company, your data, your systems and your campaigns. MI are unrivalled in their expertise - we're the people the British Standards Institute calls on to educate UK organisations on their behalf. We have advised Oracle/Peoplesoft, Lloyds TSB, BT and many other organisations large and small. Click here to download the datasheet

Data Acquisition strategies

We don't just provide the frameworks - we help put the right data into your database. Purchasing third party databases to either increase the number of records and/or enhance the records you have; enhancing and optimising web pages to maximise registrations; developing bespoke data acquisition campaigns; building data cleansing strategies - whatever your requirement, the chances are we have already solved the challenges you face, saving you time, saving you money and delivering high-performance, high ROI solutions. For more information please email tim.beadle@marketingimprovement.com.