In a recession understanding customers and potential customers better and marketing directly to them becomes imperative. At MI we have been helping companies achieve dramatically better results for dramatically less for over five years. Our solutions deliver what matter to you including:
- Substantially lower costs for data, data hosting and data consultancy - typically we save our clients at least 40%
- Dramatically better results than traditional segmentation and targetting approaches - typically a 20-40% inprovement
- Greater insight that delivers better marketing ROI

The marketing department is unique in that it thrives on innovation, requires high degrees of creativity, operates against continually changing demands, yet, must execute with the accuracy of a finance department. Now in today's challenging markets, innovation and creativity alone are not enough. The effective marketing department must cut costs AND generate better results.  At MI we uniquely understand the marketing imperatives AND how to bring technology to bear upon them - you give us a marketing challenge, we build the solution within your budget and your timeframe!

For more and more companies, this means building database solutions that are specifically designed for marketing and individually tailored to your needs. Because you work in a fast-changing environment our solutions are built to be hugely flexible. Because time is always short they are built to give you the results you need fast. And because budgets are under extreme pressure our solutions typically save our clients a fortune. So now you can make better use of your sales and marketing data resources - you can have counts, extracts and reports in seconds - all backed up with extensive analytical and pragmatic marketing advice that helps you turn data into actionable campaigns.

All of this is underpinned by a depth of knowledge and experience that encompasses: the legislation and practice of data privacy; e-marketing; campaign creation and management, analytics; channel marketing and, technology selection.

Many companies have struggled to achieve a return on their CRM investment. At Marketing Improvement we seek to avoid the complexity associated with these large systems and, instead, concentrate on simple, data-centric activity that can yield early returns on investment. Often this can be as simple as understanding which prospects NOT to target so that marketing resources can be more effectively deployed.

The Data-Centric Approach

Between 12% and 30% of customer and prospect information becomes inaccurate every year—and few companies have an active data maintenance strategy. In addition, many of the records in sales and marketing databases relate to companies or individuals who will never buy. Consequently, at least 40% of all the records in the marketing databases we evaluate are of no value—worse, they erode the efficiency of marketing campaigns.

Our unique approach helps focus marketing communications onto the prospects, customers and companies that will provide you with profitable growth. We do this through a variety of techniques ranging from effective privacy and permission strategies through building and maintaining customer databases to helping select the correct balance of technology to fit your needs.

This is why we have been able to help organisations as diverse as Cisco, The Telegraph Media Group and The Chartered Institute of Marketing.

Simplicity and Clarity

At MI we have years of expertise in CRM, Direct Marketing and the application of technology to Marketing challenges. Our marketing and data-centric approach brings simplicity and clarity to the twin challenges of complex systems and how to identify and communicate with customers and prospects who will respond and buy. At MI we know how well-nigh impossible it is to get all the skills, expertise and resources you need to make your CRM and Marketing systems do what you want them to do. Which is why we've honed simple, elegant and effective solutions that take what you have and use it to deliver what you need.

Quick Wins

Our aim is to deliver "quick wins" that, quite simply, transform how everyone views the marketing function. Improvements in targeting and data quality result in campaigns that work better: costs go down and sales go up. We deliver solutions in days or weeks, not months and we keep on delivering, constantly working to make our solutions for you better, faster and more cost-effective.

Competitively Priced

We know your budgets are under pressure. Which is why we have invested in world-class people and technology to give you the edge you need, but for lower costs than you would imagine possible. Quite simply, when comparing like-for-like, you will find that MI cannot be beaten for the combination of quality, speed of delivery and price. Faster, better and for lower budgets - a winning combination for any marketer!