Great Marketing depends on good data.
Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
The Guide to Email Marketing - 2007 Edition
The latest 2007 version of this very popular book is now available for free download as a pdf. Packed with useful hints and tips and valuable guidance on a wide range of issues including marketing, technical, design and legal. Newly updated for 2007 and including the latest advice from the UK Information Commissioner, this book provides an excellent backgrounder for anyone wanting to understand how to make more and better use of email marketing for their company.
Click Here to download.
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