Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
Return on Investment
The MI Guide to Beating the Recession
How can you beat the recession and improve your ROI on Direct Marketing? This new White Paper from Marketing Improvement tells you how. It focuses on the seven key issues that affect most organisations.
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View read more | login or register to post comments
Where are the "Recession-Proof Customers?"
New Maps show where Recession will hit UK consumers hardest
MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.
Posted in:data | direct marketing | marketing | News | recession | Return on Investment | ROI | unemployment read more | login or register to post comments
