Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
data
Where are the "Recession-Proof Customers?"
New Maps show where Recession will hit UK consumers hardest
MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.
Posted in:data | direct marketing | marketing | News | recession | Return on Investment | ROI | unemployment read more | login or register to post comments
Key trends in 2009
We see three trends developing rapidly in the market and to some extent they are inter-related and we think will have a major impact in 2009:
Posted in:CRM | data | direct marketing | E-bay | Monetising data | News | predictive modelling | recession | trends in 2009 read more | login or register to post comments
