Published: Oct 2009 in Data Strategy Magazine - Author: Tim Beadle, Atrium Group

In January, the Data Protection Act 1998 will have been in force for ten years (although passed in 1998, it didn’t become active until 1st January 2000). But a recent study of leading e-commece sites in the UK suggests that this law is observed more in breach than in compliance. Out of the UK’s 50 top sites, not one fully complies with the Information Commissioner’s Office best practice guidelines and the majority breach either the Act or the Privacy and Electronic Communication Regulations (PECR) 2003. Should we direct marketers care?

More and more businesses are now relying upon Email Marketing. This short presentation provides a brief overview of some of the basics to consider, the things that companies can get horribly wrong and ideas on how to do it right.

Presentation to the 6th Privacy and Data Protection Conference, London July 7th 2009

You can download the full presentation as a .pdf by clicking on the link below. If you would like more information regarding this presentation, please contact Tim Beadle, his email address is on the presentation. Click here to download the presentation now.

ICO seizes covert database of construction industry workers
An obscure midlands firm was raided last week by the Information Commissioner and has resulted in 40 leading firms now facing investigation because they bought and used illegal data from this company. As a result those companies reputations' are now as muddy as one of their construction sites and almost certainly not because the individuals who sanctioned it knew it was wrong, but rather because they didn't know or didn't care. 

Organisations that lose data face cash fines, tougher inspections and even jail, under new proposals from Jack Straw to strengthen the Information Commissioner's Office (ICO) come into force.