MI's powerful Recession-Proof Index (RPI) tool has now been shown to accurately predict the march of unemployment across the UK. Said Paul Schulz of MI "we built the index last August and it is astonishing just how accurate it has proved to be." You can now download the full slideshow comparing the RPI with the growing UK unemployment pattern.

New Maps show where Recession will hit UK consumers hardest

MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.

We see three trends developing rapidly in the market and to some extent they are inter-related and we think will have a major impact in 2009:

MI has just launched its revolutionary Recession-Proof Index (RPI). This enables organisations to identify potential customers who are most likely to be immune to the downsides of a recession - should one happen. Based on extensive experience from the last downturns and brought up to date with the latest business and consumer demographic analyses it provides an ideal tool to help marketers target those who will STILL have money to send - regardless of how bad things may get!