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Is your marketing database good enough for 2009?

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Monetising your data will give you a valuable new opportunity - find out how

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In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this

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Data Protection Act 1998

T-Mobile data theft – vital lessons for marketers


The admission yesterday by T-Mobile that they had suffered a dataloss measured in the hundreds of thousands came hard on the heels of the admission that the head of an Indian IT outsourcing company had sold medical records from a UK private hospital for £4 each. In both cases the data was sold to companies who then used it to market to these people.

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