Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
spam
Respect isn't an option
In January, the Data Protection Act 1998 will have been in force for ten years (although passed in 1998, it didn’t become active until 1st January 2000). But a recent study of leading e-commece sites in the UK suggests that this law is observed more in breach than in compliance. Out of the UK’s 50 top sites, not one fully complies with the Information Commissioner’s Office best practice guidelines and the majority breach either the Act or the Privacy and Electronic Communication Regulations (PECR) 2003. Should we direct marketers care?
Published: Oct 2009 in Data Strategy Magazine - Author: Tim Beadle, Atrium Group
Posted in:consent | data privacy | Data Protection Act | PECR 2003 | spam read more | login or register to post comments
