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Is your marketing database good enough for 2009?

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Monetising your data will give you a valuable new opportunity - find out how

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In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this

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unemployment

MI's RPI predicts unemployment

MI's powerful Recession-Proof Index (RPI) tool has now been shown to accurately predict the march of unemployment across the UK. Said Paul Schulz of MI "we built the index last August and it is astonishing just how accurate it has proved to be." You can now download the full slideshow comparing the RPI with the growing UK unemployment pattern.

Where are the "Recession-Proof Customers?"

New Maps show where Recession will hit UK consumers hardest

MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.

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