More and more businesses are now relying upon Email Marketing. This short presentation provides a brief overview of some of the basics to consider, the things that companies can get horribly wrong and ideas on how to do it right.

Buying business-to-business lists can be very challenging - there are a large number of suppliers all claiming to have the most comprehensive or most up to date databases of businesses in the UK. Can these claims really be trusted? What is the reality? This White Paper takes a look at the reality and provides some essential guidance for anyone looking to obtain business data.

Welcome to the Marketing Improvement Guide to the Agile Marketing Department produced
in conjunction with Chiasma Research, a leading technology consulting company.

The bi-annual MI study of Data Privacy compliance among FTSE100 companies is now available to download with our compliments. In this year's study we have found an improvement in some areas - most notably the prevalence of Privacy Statements. However, the ability of major organisations to handle data privacy queries is still lamentable. On average only 50% of FTSE100 companies seem able to handle these enquries at all well. Other notable findings were that still comparatively few sites use SSL (Secure Socket Layer) technologies to encrypt pages that capture personal data.