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The MI Guide to Beating the Recession
How can you beat the recession and improve your ROI on Direct Marketing? This new White Paper from Marketing Improvement tells you how. It focuses on the seven key issues that affect most organisations.
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View read more | login or register to post comments
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | 1 comment
