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SCV
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | 1 comment
