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Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
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MI Announces Joint Venture with MarketDeveloper
MI has joined forces with MarketDeveloper to bring its data consultancy and management skills to bear on those companies who want a web-based CRM database solution. Unlike most solutions, MarketDeveloper was created specifically for the UK and European markets (no ZipCode here!). And unlike other online services the data is hosted exclusively in the UK – something that is increasingly important to companies and consumers.
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