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Consumers still unclear about online privacy says new survey
New research from the Internet Advertising Bureau, the UK industry body for digital marketing, and business law firm Olswang confirms that consumers need more information and education about online privacy and online behavioral advertising (OBA).
Posted in:behavioural advertising | data privacy | DPA | News | online read more | 2 comments
Government Adspend rises to £540M
According to Neilsen, the British government outspent Procter & Gamble by £38m for the 12 months to March 2009. Its £538M spend equates to nearly 3% of the total of £19Bn spent on advertising in the UK (http://www.adassoc.org.uk/Ad_stats_yearbook_2008_-_8june08.pdf)
Posted in:adspend | E-Mail marketing | government | media | News | online read more | login or register to post comments
