Great Marketing depends on good data.
Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
Master Data Management
MDM - Another view
Mike Hudgell, and MDM specialist with Evaxyx has provided an interesting and we think valid view on MDM, which we share with you here:
As with any novel acronym, myths abound around MDM. It doesn’t help that ‘MDM’ is not exactly the most descriptive term. On first glance, it is not obvious what master data is, nor how the management of it deserves any special attention over and above normal good practice for data management. The Wikipedia definition is as good as any, but is in itself so wide ranging that those new to the subject might be left with the feeling ‘so what?’
Posted in:CDI | CRM | Customer Data Integration | Customer Relationship Management | Master Data Management | MDM | Siebel read more | login or register to post comments
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | login or register to post comments
