Google CEO, Eric Schmidt gives his view on the Internet, management, competition, innovation and much more. In a fascinating interview Schmidt reveals much about the way that Google is thinking about the future and it is hard not to conclude that they are one of the companies that will be shaping that future - so we'd better listen! Perhaps the most interesting thing to hear him say is taht the theory that the Internet makes the "long tail" the place to make money is almost entirely flawed. He argues, very effectively, that on the Internet it is "Ziff's Law" that matters - namely the "network effect". As a result it is a 90:10 law and not 80:20. We certainly increasingly see this in much of the analysis we do for our clients. As he points out "there is business in the tail, but you'd better take care of the head too!"