Great Marketing depends on good data.
Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
direct marketing
Privacy and Consumer Protection – will the new regulations nail bad practice?
Posted in:consumer protection | CPUT 2008 | data privacy | direct marketing | Reports & guides read more | login or register to post comments
MI Launches Recession-Proof Index (RPI)
MI has just launched its revolutionary Recession-Proof Index (RPI). This enables organisations to identify potential customers who are most likely to be immune to the downsides of a recession - should one happen. Based on extensive experience from the last downturns and brought up to date with the latest business and consumer demographic analyses it provides an ideal tool to help marketers target those who will STILL have money to send - regardless of how bad things may get!
Posted in:direct marketing | index | marketing | News | recession read more | login or register to post comments
