Great Marketing depends on good data.
Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
Databases
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | login or register to post comments
