Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
Databases
The MI Guide to Beating the Recession
How can you beat the recession and improve your ROI on Direct Marketing? This new White Paper from Marketing Improvement tells you how. It focuses on the seven key issues that affect most organisations.
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View read more | login or register to post comments
Buying Business Lists
Buying business-to-business lists can be very challenging - there are a large number of suppliers all claiming to have the most comprehensive or most up to date databases of businesses in the UK. Can these claims really be trusted? What is the reality? This White Paper takes a look at the reality and provides some essential guidance for anyone looking to obtain business data.
Posted in:business-to-business | Databases | direct marketing | News | Reports & guides | White Paper read more | 2 comments
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | 1 comment
