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Customer Data Integration
MDM - Another view
Mike Hudgell, and MDM specialist with Evaxyx has provided an interesting and we think valid view on MDM, which we share with you here:
As with any novel acronym, myths abound around MDM. It doesn’t help that ‘MDM’ is not exactly the most descriptive term. On first glance, it is not obvious what master data is, nor how the management of it deserves any special attention over and above normal good practice for data management. The Wikipedia definition is as good as any, but is in itself so wide ranging that those new to the subject might be left with the feeling ‘so what?’
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