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Is your marketing database good enough for 2009?

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Monetising your data will give you a valuable new opportunity - find out how

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In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this

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Amex

Banking data "for sale" on E-Bay

Last week we learned that PA Consulting couldn't be trusted with data on 80,000 UK prisoners. And this week we discovered that the Banks are using idiots to hold customer information - including images of signatures. So what is going on and why are organisations everywhere "leaking data"? The overwhelming reason all these issues occur is because ordinary human beings fail to engage brains and just don't think. This is compounded by organisations that take a lax view towards reminding people of the importance of protecting data from unintentional "publication". All too often companies invest heavily in technical protection - spending vast sums on state-of-the-art firewalls, but mothing on staff training and awareness work.

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