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Is your marketing database good enough for 2009?

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In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this

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Government Adspend rises to £540M

According to Neilsen, the British government outspent Procter & Gamble by £38m for the 12 months to March 2009. Its £538M spend equates to nearly 3% of the total of £19Bn spent on advertising in the UK (http://www.adassoc.org.uk/Ad_stats_yearbook_2008_-_8june08.pdf)

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