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Is your marketing database good enough for 2009?

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Monetising your data will give you a valuable new opportunity - find out how

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In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this

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Data Privacy Compliance in FTSE100 Companies - August 2007

The bi-annual MI study of Data Privacy compliance among FTSE100 companies is now available to download with our compliments. In this year's study we have found an improvement in some areas - most notably the prevalence of Privacy Statements. However, the ability of major organisations to handle data privacy queries is still lamentable. On average only 50% of FTSE100 companies seem able to handle these enquries at all well. Other notable findings were that still comparatively few sites use SSL (Secure Socket Layer) technologies to encrypt pages that capture personal data.

The Study comprised a representative sample of 50 of the FTSE100 companies - Tim Beadle commented "we had planned to survey all 100, but frankly the results weren't changing the more we asked beyond the first 20 or so surveyed." To read the survey in full, click here

Most people are aware of the

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Most people are aware of the dangers posed by scams that claim to be originating from a business. But what if you movado watches receive an e-mail, phone call, or letter claiming to come from a government agency? Many consumers are likely to assume that such communications are legitimate because they appear to come cartier watches from the government.Unfortunately, these types of scams do occur. Communications may claim to be from the IRS, the Social omega watches Security Administration, Medicare, your local Commissioner of Jurors, or other government agencies. Learn about some of the recents scams and what you should do to avoid becoming a victim.

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