Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
Marketing Improvement has changed
Marketing Improvement has now completed the change to Atrium. Please visit our new website at www.atriumgroup.com for the latest information on our products and services. This site will remain live, but is NOT being updated.
Posted in:Atrium | CRM | database | MarketDeveloper | Marketing Improvement | News read more | login or register to post comments
The MI Guide to Beating the Recession
How can you beat the recession and improve your ROI on Direct Marketing? This new White Paper from Marketing Improvement tells you how. It focuses on the seven key issues that affect most organisations.
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View read more | login or register to post comments
Welcome
In a recession understanding customers and potential customers better and marketing directly to them becomes imperative. At MI we have been helping companies achieve dramatically better results for dramatically less for over five years. Our solutions deliver what matter to you including:
- Substantially lower costs for data, data hosting and data consultancy - typically we save our clients at least 40%
- Dramatically better results than traditional segmentation and targetting approaches - typically a 20-40% inprovement
- Greater insight that delivers better marketing ROI
T-Mobile data theft – vital lessons for marketers
The admission yesterday by T-Mobile that they had suffered a dataloss measured in the hundreds of thousands came hard on the heels of the admission that the head of an Indian IT outsourcing company had sold medical records from a UK private hospital for £4 each. In both cases the data was sold to companies who then used it to market to these people.
Posted in:Data Protection Act 1998 | data theft | ICO | marketing | News | T-Mobile read more | login or register to post comments
Respect isn't an option
In January, the Data Protection Act 1998 will have been in force for ten years (although passed in 1998, it didn’t become active until 1st January 2000). But a recent study of leading e-commece sites in the UK suggests that this law is observed more in breach than in compliance. Out of the UK’s 50 top sites, not one fully complies with the Information Commissioner’s Office best practice guidelines and the majority breach either the Act or the Privacy and Electronic Communication Regulations (PECR) 2003. Should we direct marketers care?
Published: Oct 2009 in Data Strategy Magazine - Author: Tim Beadle, Atrium Group
Posted in:consent | data privacy | Data Protection Act | PECR 2003 | spam read more | login or register to post comments
New Information Commissioner will target “bad boys”
Speaking at last week’s Annual Privacy conference in London, Chris Graham, the new UK Information Commissioner, made it clear that he was going after companies that do not comply with UK privacy laws. In his first public speech since becoming Information Commissioner Graham made it clear that he would be “naming and shaming” companies that fail to comply with the Law. He pointed out that data privacy and information security are now “top of the media agenda”.
Posted in:Christopher Graham | data privacy | ICO | Information Commissioner | Information Security | News read more | login or register to post comments
