Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
Increasing the ROI from Direct Marketing
We will be making this valuable new White Paper available on Monday 5th January. If you would like to order an advance copy, please email Tim Beadle (tim.beadle@mieurope.eu)
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View login or register to post comments
Welcome
In a recession understanding customers and potential customers better and marketing directly to them becomes imperative. At MI we have been helping companies achieve dramatically better results for dramatically less for over five years. Our solutions deliver what matter to you including:
- Substantially lower costs for data, data hosting and data consultancy - typically we save our clients at least 40%
- Dramatically better results than traditional segmentation and targetting approaches - typically a 20-40% inprovement
- Greater insight that delivers better marketing ROI
Key trends in 2009
We see three trends developing rapidly in the market and to some extent they are inter-related and we think will have a major impact in 2009:
Posted in:CRM | data | direct marketing | E-bay | Monetising data | News | predictive modelling | recession | trends in 2009 read more | login or register to post comments
BT and Phorm in turmoil over targeted Web ads
BT is facing an investigation by the Crown Prosecution Service (CPS) over allegations that its trials of the targeted online advertising system from Phorm contravened privacy laws.
The CPS is investigating whether tests of the Phorm service by BT in 2006 and 2007, where BT did not ask customers' permission before running the tests, broke the Regulation of Investigatory Powers Act (RIPA), which prohibits the interception of online data without consent.
Posted in:advertising | BT | data privacy | Phorm | privacy | Tim Berners-Lee read more | login or register to post comments
Losing personal data risks fines and jail
Organisations that lose data face cash fines, tougher inspections and even jail, under new proposals from Jack Straw to strengthen the Information Commissioner's Office (ICO) come into force.
Posted in:data loss | data privacy | data privacy audits | Data Protection Act | data protection audits | data security | Information Commissioner | News read more | login or register to post comments
Marketing in a Downturn -why data is the key to success
Date: 22/01/2009
Location: The English Speaking Union, London W1
A one-day seminar From Database Marketing magazine and Marketing Improvement for marketers who want to make a difference.
Posted in:CRM | Events | Loyalty | Marketing | Recession | SCV | Segmentation | Seminars read more
