With the recent uproar over MPs expenses
and missing RAF disks, data privacy is once
again in the news. And in its latest
newsletter the ICO highlighted over 140 data
breaches in the last three months alone. So
there's no better time than now to update
yourself on the latest trends and the 6th
Annual Data Privacy Conference is a great
place to do just that!

Hosted by London Law firm Spechley Bircham
LLP the conference represents amazing value
at just £85 + VAT per delegate. Speakers
include Dave Evans from the Information
Commissioner's office, Kamini Bharvada, EMEA
Data Privacy Counsel, Accenture, UK
and James Leaton Gray, Head of Information
Policy & Compliance, BBC UK.

Take a look at the conference details below
and follow the link to book your place today.

James Pearson - Editor

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Yesterday saw the announcement that
house prices rose by nearly 1% in February
and for the first time in months the stock
market crossed the 4000 barrier. Then we had
the surprising unity at the G20 AND a
beautiful sunny day! Suddenly the world looks
a more hopeful place.

But we think there are deeper-seated reasons
for optimism, we see many of our clients now
starting to invest again after months of
restraint. They know that being first to spot
the bottom and react presents a significant
market advantage.

In this issue we take a look at how to
choose how much data you hold on customers -
we ask, can you have too much, we take a look
at e-marketing in the recession and we report
on a new study comparing new media to old.
Have an insightful week.

James Pearson - Editor

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23rd January 2009
* No recession in Retail
* E-Retail Workshop - a complimentary invitation
* Over 60% of Adspend is wasted says new study

According to the statistics we are most
definitely in a recession as GDP has now
declined for two consecutive quarters and
unemployment is rising. But if you look at
the results from retail you'd be forgiven for
thinking that the recession is a media myth.
We take a look at what's going on.

We have a very special offer from IMRG &
VeriSign who are organising an E-retail
workshop on 28th January 2009 in London.
Attendance is free and the full details are
below.
Finally, a new study suggests
that over 60% of adspend is wasted globally -
but that business-to-business marketers are
doing a better job at limiting this wastage
than their business-to-consumer peers.

James Pearson - Editor

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8th January 2009

* Strategies for 2009

* Unplanned purchasing levels "an urban myth" says new study

* Marketing in a Downturn - A vital seminar for 2009

* Privacy & Data Protection 2009, Dublin, 18/2/2009

12th December 2008
* On-line media "in despair"
* Beat the Recession - boost your budget by 40%
* Marketing in a Downturn 22/01/2009
* Privacy & Data Protection 2009, Dublin, 18/2/2009

Press and TV advertising may be in trouble
and now it looks like the on-line industry
could be in difficulty too! But this time its
self-inflicted, rather than a result of the
economic woes. And on the subject of the
recession, we take a look at what you can do
immediately to ensure you aren't wasting up
to 40%
of your marketing budget.

Don't forget to register for the Marketing
in a Downturn seminar on 22nd January.
Sponsored by Database Marketing magazine this
will provide you with the tools you need to
stay ahead of the game in 2009!
James Pearson - Editor

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