Essential Reading for Marketing & Business Professionals

Thursday 6th November 2008

In this Issue:
* Car Ad Return on Investment
* Should you ban Datasticks?
* Is data costing you too much?

We often get asked "how big should my marketing
budget be?" The latest insights on the cost of
advertising by car makers suggests that there is no
right answer, so wildly do the figures vary!

Yet again it has been a month of dramatic data
losses by contractors to Government. We ask "should
you ban USB datasticks?" And finally we take a look at
the costs of buying or renting data for marketing
campaigns. You could very well be paying far too
much at the moment!

James Pearson - Editor

Essential Reading for Marketing & Business Professionals

Thursday 9th October

In this Issue:
* Beating the Recession
* Are you ready for "ZCM"?
* Cut your database budgets down to size

Will the £400Bn bank bail-out work? Is the UK now in
recession? What will happen today? The answer to all
of these is, of course, a resounding "don't know". So
what does the prudent marketer do? Do you cut
activity? - This risks reducing demand, thus forcing
more cuts in a nasty vicious spiral. Do you squeeze
suppliers to do more for less? - This risks lowering
quality and greater errors. Or do you do things
differently?<r><r>
In this issue we take a look at how you might do things
differently.

James Pearson - Editor

Essential Reading for Marketing & Business Professionals

Wednesday 17th September

Data Privacy Compliance Steps:
* Are you heading to jail?
* Customer Loyalty Programmes - the five rules
* TV viewing hits record high

It's true, you could be on your way to
prison, just for doing your job! Find out why
the new consumer protection regulations could
end your career and freedom!

And now for the good news - TV viewing
figures are up, up so high they've set a new
record according to the latest stats from the
IPA.
And finally we have five rules for
customer loyalty programmes - from the gurus
of Customer Relationship Marketing

James Pearson - Editor

Essential Reading for Marketing & Business ProfessionalsWednesday August 27th 2008Data Privacy Compliance Steps:
* 1) Identify the risks
* 2) Data Privacy Training
* 3) Data Privacy Process & Contracts
* The 5th Annual Privacy & Data Protection UK 2008 Conference

This week we are focusing exclusively on
Data Privacy in the light of two recent
admissions of significant data loss in the
past seven days. First there was PA
Consulting losing prisoners' data, then we
have a contractor to NatWest, the Royal Bank
of Scotland and American Express selling a
server on E-bay with over 1 million records
on it.
With most companies outsourcing all or part
of their data management this shows how
important it is to properly select, manage
and audit these organisations to ensure that
they are complying with data privacy. Our
staff have undertaken Data Privacy audits for
many leading organisations, including
Alcatel, Cisco, Johnson & Johnson,
Oracle/PeopleSoft, N-Power and Telegraph
Media Group. And without giving any secrets
away we can tell you that the two biggest
risks are a) sales & marketing staff and b)
third party contractors.

And finally
and perhaps most timely of all, there is the
Annual Data Privacy conference at the Law
Society in London next week. Day 2 of the
conference is specifically for marketing
staff.

Read on to find out how you can take steps to
protect your customers, your reputation and
quite possibly your job!

James Pearson - Editor

Essential Reading for Marketing & Business ProfessionalsWednesday August 6th 2008Insights in this issue:
* Companies diverting marketing spend to data
* MI Announces Joint Venture with MarketDeveloper
* The 5th Annual Privacy & Data Protection UK 2008 Conference

More and more companies are looking to
maximise their marketing ROI and, according
to the latest research from AMR, they are
doing this by investing more into their
databases. Why? Because when times are
challenging nothing but nothing works better
than Direct Marketing. And, when things are
changing fast, keeping better tabs on your
customers really pays off!.

James Pearson - Editor

Essential Reading for Marketing & Business Professionals

Friday July 18th 2008

Insights in this issue:
* Recession, what recession?
* Tapping the Power of Social Networking
* GOOGLE "has the best reputation"
* The 5th Annual Privacy & Data Protection UK 2008 Conference

It seems likely that the UK is slipping
into recession - but is this bad news for
you? We look at how you can still make hay
with you marketing budget. Social Networking
is much talked about but little used as a
marketing tool in the UK. The latest US
conference suggests that it can be highly
effective for virtually any product in any
area.
Google is the most admired company
in the US - having knocked Microsoft off this
particular perch. Interestingly two of the
most ethical companies in the US - Johnson &
Johnson and 3M both feature in the top 10.
Perhaps consumers are tiring of companies
that take advantage of our goodwill - an
accusation that can fairly, in our view, be
aimed at Microsoft.

James Pearson - Editor