Essential Reading for Marketing & Business ProfessionalsTuesday June 17th 2008Insights in this issue:
* Marketers Remain Upbeat Despite Economic Slowdown
* MDM - Is it yet another meaningless acronym?
* Do European Consumers bow to on-line influence?

The latest CIM survey says we marketers
are an upbeat lot - we expect our companies
to do better than the norm and our budgets to
edge up in 2008 as we take advantage of the
travails of others! Do you agree? It is
certainly true that the best companies
continue to invest in marketing during a
downturn, knowing that they'll get more "bang
for their buck" because of the diminution of
competitve pressures.

Also this week we take a look at another
acronym - MDM (don't ask!) and another piece
of what we consider to be "spresearch"
(Spurious PR research) - that
is PR, thinly disguised as research. Take a
look, see what you think!

James Pearson - Editor