Essential Reading for Marketing & Business Professionals
Thursday April 3rd 2008

Insights in this issue:
* CRM market "still highly fragmented" says Gartner
* 'Dead-tree Medium' No Longer as Direct Mail Outperforms Digital

A new study by Wharton University suggests
that cues in the environment have a
significant impact on what we buy. Ads that
reference everyday things we encounter can
have a greatly improved impact. Gartner's
latest conference on CRM makes depressing
reading and begs the question why anyone is
still bothering. And finally some good news
from the US for Direct mail where volumes
and results are on the up. We ask "is Email
about to go on the back foot?"

James Pearson - Editor

Essential Reading for Marketing & Business Professionals
Thursday March 18th 2008

Insights in this issue:
* Is McDonald's head of marketing right?
* As the A380 arrives at Heathrow, how will the marketers fill it?
* Financial Marketing

Web 2.0 just won't stay out of the
headlines at the moment - now McDonalds head
of marketing has weighed in. Do you agree
with his views? - Read on to find out.

The new A380 has its first commercial flight
to London today - but how will the airline
fill it? Maybe the latest report on loyalty
programmes can show the way.
Bear Stearns
may be no more, but there are still plenty of
financial service companies scrabbling for
business. But collapsing profits are putting
marketing budgets under massive stress. We
suggest a possible solution.

James Pearson - Editor

Essential Reading for Marketing & Business Professionals
Thursday March 6th 2008

Insights in this issue:
* Luxury isn't Luxury any more
* TV isn't dying - Official!
* How do you get a salesforce to cross-sell?

Two weeks ago we suggested that Web 2.0
was struggling. Now we have the latest
figures on TV viewing make which
interesting reading. Four quarters of growth
suggest TV is fighting back against the lure
of Web 2.0 after all! We take a brief look at the
luxury market and ask - is luxury still
luxury? And finally, McKinsey answer one of
the most challenging questions of all - how
to get a salesforce to cross-sell

James Pearson - Editor

Essential Reading for Marketing & Business Professionals
Tuesday February 18th 2008

Insights in this issue:
* Web 2.0 hits the buffers
* Are Marketing Budgets under threat?
* Do Inserts still work?
* Data Protection Compliance 2008 - DATE CHANGE

Inserts vs Web 2.0 - which is a better
home for your marketing budget? Well, in two
articles this week we take a look at both -
the conclusion may surprise you!

The CMO council has just released the
results of its latest marketing spend survey
and it makes for some interesting reading. It
looks like 2008 will be the year of doing
more for less! Expect howls of pain from your
creative agencies!

James Pearson - Editor

Essential Reading for Marketing & Business Professionals
Thursday January 31st 2008

Insights in this issue:
* Is the Information Commissioner getting serious?
* Email or Direct Mail - which is greener?
* P&G lead the way in Privacy
* Data Protection Compliance 2008 - DATE CHANGE

Data Privacy is once again hitting the
headlines - the Information Commissioner
wants more powers, M&S get an enforcement
notice from him and P&G launch a Privacy
website.

This is the year in which the DMA promised
that 55% of Direct Mail would be re-cycled.
So we thought we'd take a look to see which
is greener, Email or Direct Mail. Which do
you think? Read on and see if you were
right......

James Pearson - Editor

Insights in this issue:
* TRENDS IN 2008

Welcome to 2008, we thought it would be
helpful to give you our considered take on
what will be hot in 2008 and what won't,
where you will get a worthwhile return for
your efforts and where you won't and what
dangers to watch out for.

We all very much hope you have a great
2008, we will be doing our best to keep you
informed and hopefully entertained during the
year!

James Pearson - Editor