Essential Reading for Marketing & Business ProfessionalsTuesday July 1st 2008Insights in this issue:
* European adspend will hold up well in 2008 predicts ZenithOptimedia
* The decline and fall of the Call-Centre
* MDM - Is it yet another meaningless acronym - a response
* The 5th Annual Privacy & Data Protection UK 2008 Conference

The latest ZenithOptimedia survey
concludes that adspend in UK&Europe is still
growing faster than the economy as a whole.
Looks like doom & gloom is more than
mis-placed. We report on the latest
DimensionData Call-Centre survey which makes
grim reading if you work for a company that
has one!
Our last edition featured an
article on MDM which provioked considerable
response. So this week we have handed over
the newsletter to one of respondents - Mike
Hudgell of specialists, Evaxyx.

James Pearson - Editor