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MI's RPI predicts unemployment
MI's powerful Recession-Proof Index (RPI) tool has now been shown to accurately predict the march of unemployment across the UK. Said Paul Schulz of MI "we built the index last August and it is astonishing just how accurate it has proved to be." You can now download the full slideshow comparing the RPI with the growing UK unemployment pattern.
Easy and inexpensive
You can add the RPI to your database instantly and easily by taking advantageof MI's online coding resource. Just upload your file and MI will run it against the RPI, code it and return it to you within a few hours. From as little as £50/1000 records coded it provides a means of profiling the impact of the recession against all 28m households in the UK. Click here to download the slideshow
Posted in:News | recession | segmentation | targeting | unemployment login or register to post comments