MI has just launched its revolutionary Recession-Proof Index (RPI). This enables organisations to identify potential customers who are most likely to be immune to the downsides of a recession - should one happen. Based on extensive experience from the last downturns and brought up to date with the latest business and consumer demographic analyses it provides an ideal tool to help marketers target those who will STILL have money to send - regardless of how bad things may get!

Paul Schulz of MI commented "the RPI helps any company focus scarce marketing resources where they will prove to be most effective by highlighting where NOT to invest. The RPI builds on MI's revolutionary FlexPoint technology to provide simple and elegant solutions to what have hitherto been complex challenges".

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