MI has joined forces with MarketDeveloper to bring its data consultancy and management skills to bear on those companies who want a web-based CRM database solution. Unlike most solutions, MarketDeveloper was created specifically for the UK and European markets (no ZipCode here!). And unlike other online services the data is hosted exclusively in the UK – something that is increasingly important to companies and consumers.

Simon Davis of MarketDeveloper said “we compare very favourably with other on-line solutions – except that, unlike them, we have a fully integrated suite of services that make building and managing the database our problem, not our clients”. Simon went on to explain that the problem with all databases is the dull, boring day-to-day management of the data to keep it clean, de-duplicated, current and correct. “MI and MD both believe that any database needs a service element delivered with it if it is to remain an effective tool for marketers”.

The MarketDeveloper platform includes full CRM capabilities, tight integration with both web and email and extensive campaign management capabilities. Tim Beadle of Marketing Improvement said “we are very excited by this new development. Many of our clients want an alternative to the US CRM vendors who just don’t understand either the UK or Europe and we are delighted to be able to bring such and elegant and cost-effective solution to them – frankly it is cheaper, faster and better than the alternatives!”
Click here to download the Market Developer datasheet