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Great Marketing depends on good data.

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Gaining permission from customers and potential customers to use their personal information is the new battleground.

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In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.

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Data Privacy Compliance in FTSE100 Companies - August 2007

The bi-annual MI study of Data Privacy compliance among FTSE100 companies is now available to download with our compliments. In this year's study we have found an improvement in some areas - most notably the prevalence of Privacy Statements. However, the ability of major organisations to handle data privacy queries is still lamentable. On average only 50% of FTSE100 companies seem able to handle these enquries at all well. Other notable findings were that still comparatively few sites use SSL (Secure Socket Layer) technologies to encrypt pages that capture personal data.

The Study comprised a representative sample of 50 of the FTSE100 companies - Tim Beadle commented "we had planned to survey all 100, but frankly the results weren't changing the more we asked beyond the first 20 or so surveyed." To read the survey in full, click here

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