The admission yesterday by T-Mobile that they had suffered a dataloss measured in the hundreds of thousands came hard on the heels of the admission that the head of an Indian IT outsourcing company had sold medical records from a UK private hospital for £4 each. In both cases the data was sold to companies who then used it to market to these people.

New research from the Internet Advertising Bureau, the UK industry body for digital marketing, and business law firm Olswang confirms that consumers need more information and education about online privacy and online behavioral advertising (OBA).

Speaking at last week’s Annual Privacy conference in London, Chris Graham, the new UK Information Commissioner, made it clear that he was going after companies that do not comply with UK privacy laws. In his first public speech since becoming Information Commissioner Graham made it clear that he would be “naming and shaming” companies that fail to comply with the Law. He pointed out that data privacy and information security are now “top of the media agenda”.

More and more businesses are now relying upon Email Marketing. This short presentation provides a brief overview of some of the basics to consider, the things that companies can get horribly wrong and ideas on how to do it right.