Is your marketing database good enough for 2009?
Monetising your data will give you a valuable new opportunity - find out how
In 2009 you will need to maximise your marketing effectiveness & Marketing Improvement are THE experts in this
The MI Guide to Beating the Recession
How can you beat the recession and improve your ROI on Direct Marketing? This new White Paper from Marketing Improvement tells you how. It focuses on the seven key issues that affect most organisations.
Posted in:Databases | direct marketing | marketing | News | Reports & guides | Return on Investment | ROI | salesforce.com | Siebel | Single Customer View read more | login or register to post comments
Welcome
In a recession understanding customers and potential customers better and marketing directly to them becomes imperative. At MI we have been helping companies achieve dramatically better results for dramatically less for over five years. Our solutions deliver what matter to you including:
- Substantially lower costs for data, data hosting and data consultancy - typically we save our clients at least 40%
- Dramatically better results than traditional segmentation and targetting approaches - typically a 20-40% inprovement
- Greater insight that delivers better marketing ROI
Where are the "Recession-Proof Customers?"
New Maps show where Recession will hit UK consumers hardest
MI's Recession-Proof Index (RPI) was launched in September 2008 and has already proved to be a vital tool for in helping companies identify where to market and where to avoid. Now MI have released the RPI as a series of maps right down to postcode level to help companies see for themselves where the impact will be felt by their own customers. MI's data extends right down to individual households and they can apply the Index to either your own data or to data you plan to purchase.
Posted in:data | direct marketing | marketing | News | recession | Return on Investment | ROI read more | login or register to post comments
40 Leading Construction Companies breach Data Privacy Laws
ICO seizes covert database of construction industry workers
An obscure midlands firm was raided last week by the Information Commissioner and has resulted in 40 leading firms now facing investigation because they bought and used illegal data from this company. As a result those companies reputations' are now as muddy as one of their construction sites and almost certainly not because the individuals who sanctioned it knew it was wrong, but rather because they didn't know or didn't care.
Posted in:data privacy audits | Data Protection Act | ICO | Information Commissioner | News | privacy read more | login or register to post comments
Key trends in 2009
We see three trends developing rapidly in the market and to some extent they are inter-related and we think will have a major impact in 2009:
Posted in:CRM | data | direct marketing | E-bay | Monetising data | News | predictive modelling | recession | trends in 2009 read more | login or register to post comments
BT and Phorm in turmoil over targeted Web ads
BT is facing an investigation by the Crown Prosecution Service (CPS) over allegations that its trials of the targeted online advertising system from Phorm contravened privacy laws.
The CPS is investigating whether tests of the Phorm service by BT in 2006 and 2007, where BT did not ask customers' permission before running the tests, broke the Regulation of Investigatory Powers Act (RIPA), which prohibits the interception of online data without consent.
Posted in:advertising | BT | data privacy | Phorm | privacy | Tim Berners-Lee read more | login or register to post comments
