Great Marketing depends on good data.
Gaining permission from customers and potential customers to use their personal information is the new battleground.
In 2008, maximising marketing effectiveness is going to be vital to protecting budgets.
Welcome
Marketing Improvement helps companies generate more and better value sales and closer relationships with their customers and prospects. And we help our clients cut their costs, while delivering faster and better solutions. It does this by focusing on three key areas:
- Data Consultancy & Data Privacy
- Creating and Hosting the 'Single Customer View'
- ROI based modeling
The marketing department is unique in that it thrives on innovation, requires high degrees of creativity, operates against continually changing demands, yet, must execute with the accuracy of a finance department. Today, innovation and creativity alone are not enough. The effective marketing department must master the technology, tools and techniques that allow rapid exploitation of new opportunities. At MI we uniquely understand the marketing imperatives AND how to bring the technologies to bear upon them - you give us a marketing challenge, we build the solution within your budget and your timeframe!
Data Privacy Guide
This is a handy "aide memoire" card that gives you the basic Data Privacy rules (the "8 Principles") and answers to the most frequently asked questions. It is free to download and copy as much as you like.
MI Announces Joint Venture with MarketDeveloper
MI has joined forces with MarketDeveloper to bring its data consultancy and management skills to bear on those companies who want a web-based CRM database solution. Unlike most solutions, MarketDeveloper was created specifically for the UK and European markets (no ZipCode here!). And unlike other online services the data is hosted exclusively in the UK – something that is increasingly important to companies and consumers.
Posted in:CRM | database | hosted CRM | Hosted SFA | News | salesforce automation | salesforce.com | Siebel read more | login or register to post comments
MI Launches Recession-Proof Index (RPI)
MI has just launched its revolutionary Recession-Proof Index (RPI). This enables organisations to identify potential customers who are most likely to be immune to the downsides of a recession - should one happen. Based on extensive experience from the last downturns and brought up to date with the latest business and consumer demographic analyses it provides an ideal tool to help marketers target those who will STILL have money to send - regardless of how bad things may get!
Posted in:direct marketing | index | marketing | News | recession read more | login or register to post comments
The 5th Annual Privacy and Data Protection Conference
Date: 03/09/2008
Location: The Law Society, Chancery Lane, London
Now in its 5th year, this is one of the very best Privacy and Data conferences in the UK. The conference is split over two days - with day 1 devoted to the more legal topics and day 2 devoted to marketing issues. With the recent changes in the law any marketer now needs to understand their exposure under Uk and European data privacy law. Failing to do the right thing can now put you in prison thanks to the new Consumer Protection Act.
Posted in:best practice | CRM | customer relationship management | Data protection | Data Protection Act | Privacy | Seminars read more
MDM – Is it yet another meaningless acronym?
First there was CRM (Customer Relationship Management), then came SCV (Single Customer View) and now we have MDM (Master Data Management) or MRM (Master Record Management). So, perhaps we should start with a definition of MDM – courtesy of Wikipedia:
Posted in:call centres | CRM | Customer Relationship Management | Databases | marketing | Master Data Management | Master Record Management | MDM | MRM | SCV | Siebel | Single Customer View read more | login or register to post comments
